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Meet Rita

Rita Sotolongo

Professional Resume: PROFILE Background in art and art history with work experience in writing, marketing, and wellness. EXPERIENCE Marketing Director, Florida School of Holistic Living; Orlando, FL — March, 2022-present Everything from writing fresh web copy, weekly email newsletters, targeted email promotional campaigns, product and class descriptions to creating graphics for web, email, and social media in Canva, designs for printed materials, shooting and editing YouTube videos, managing social media profiles, creating and managing content calendar, project management, and attending outreach events.

Content Specialist, Freelance; Orlando, FL — 2018-present Working with agencies and nonprofits to help build a more aesthetic, user-friendly, and accessible web presence through approachable copy, smart designs, fun AI tools, and strong metadata. Yoga Instructor, Self-employed; Orlando, FL — 2018-2020 Combining practices of journaling and meditation or yin yoga for therapeutic workshops. Freelance Writer and Content Manager, Managed By Rita; Orlando, FL — 2015–2018 Copywriting services for marketing agencies and private clients. Management of social media platforms for private clients including content creation. Social Media Manager and Freelance Writer, Orlando Magazine; Orlando, FL — 2015-2018 Management of Facebook, Instagram, and Twitter pages including content creation and content posting. Occasional writer for the print magazine including the monthly events listing article On The Town. Account and Project Manager, Treefrog Cinegraphix and Synergy Marketing — 2013-2015 Managing client accounts and projects for web-based projects collaborated between two marketing agencies.


EDUCATION

University of Central Florida; Orlando, FL — Bachelor’s in Art History, Magna Cum Laude, 2012

Valencia Community College (Now Valencia College); Orlando, FL — Associate in Arts Degree, General Studies, 2009 SKILLS Writing (copywriting, press releases, poetry, blogs/articles); editing; proficient MAC skills, proficient Microsoft Office; proficient HTML; proficient in W3C standards; project management; communication; leadership and working as a member of a team; photography; self-motivated; strong independent study.

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A content specialist has over a decade of experience working freelance content marketing for small businesses and nonprofits. Because of this, she will have learned to write, edit, strategize, plan, execute, and develop digital content for websites, social media, newsletters, blogs, and other promotional materials. When her clients can't afford to pay the big guys for work, she learns how to help. Whether it's crafting content in WordPress, Squarespace, or Wix or learning to use Canva to create digital and print designs. She picks up iMovie, figures out how to edit videos, and even shoots them with her iPhone when necessary. A content specialist has a background in academic writing, is a voracious reader, and loves researching. She stays up-to-date on web trends, writing styles, web applications, software, and technology relevant to marketing as well as the businesses of her clients. Continually expanding her skill set, she's perpetually enrolled in continuing education cla...